2020 CMI Session Dates:

Tuesday, August 4, 2020 | Virtual via Zoom 

9:00am – 1:30pm

Tuesday, September 1, 2020 | Virtual via Zoom

9:00am – 1:30pm

Tuesday, October 6, 2020 | Virtual via Zoom

9:00am – 1:30pm

Wednesday, October 28, 2020 | Virtual via Zoom

9:00am – 1:30pm

This annual training is for Executive Directors and staff.  If you are new to working in the Chamber profession, you’ll want to take advantage of valuable Chamber training offered by the OCCE.  Developed by top executives in our state, Chamber Management Institute (CMI) is a credited training program geared toward the basics of running a non-profit organization. 

This program is held one day per month for four consecutive months with emphasis on giving insight into the roles and responsibilities of being a part of a successful Chamber of Commerce.  The attendee will receive all of the presentations and information electronically.  

The 2020 CMI sessions will be held virtually via Zoom webinar instead of an in-person training.  We are excited to have speakers from all over the U.S. joining us this year.  Session descriptions and presenters are at the bottom of this page.

After completing all four CMI sessions (see dates below) participants will receive a certificate of completion.  Graduates will be recognized during the OCCE Annual Conference Graduation and Awards banquet, which will be held on Thursday, October 29, 2020 at the Hilton Garden Inn, Bartlesville, OK.


Scholarships are available to OCCE members.  The scholarship will cover the cost of registration.

Application deadline is Friday, June 26, 2020



$100 per person for OCCE members (4 sessions and certificate of completion)

$200 for non-members (4 sessions and certificate of completion)

OCCE members are invited to attend any session for a cost of $35 per session.

Registration Deadline July 27, 2020 

Operations: Board Development and Responsibilities, Budgets and Financials

Keys to developing a board that is engaged and builds strategy for your chamber by planning for the future along with understanding the financial health of the organization. This session will also cover what should be included in a board orientation and board manual, tips for developing an effective budget, how to manage it as well as the ins and outs of financial statements. 

Presented by Mita Bates, President/CEO, Ardmore Chamber of Commerce


Creating Your Chamber’s Business/Strategic Plan

A chamber’s strategic plan acts as the guide for the chamber’s activities during the year (or longer). This session covers the steps necessary to create, implement, and evaluate your chamber’s plan.

Presented by Megan Lucas, President/CEO, Lynchburg VA Regional Business Alliance


Representing Business Interests with Local Government

Keys to understanding and developing an effective program to represent your businesses at the local and county levels.  This session will cover school boards, bond issues, endorsements, and other politics that influences the chamber daily. 

Presented by Scott Martin, President/CEO, Norman Chamber of Commerce

Community Development

Build a community where people want to live, and they will want to visit.  This session will explore how OKC developed the MAPS program that infused public funding for downtown and river development that has resulted in multi-million dollars of private development.

Presented by Roy Williams, President/CEO, Greater OKC Chamber


Membership Development and Sales

Discover new and proven ways to develop effective membership recruitment and to increase your chamber’s membership.

Presented by Sunny Cearley, VP Membership, Greater OKC Chamber


Membership Retention

Now, more than ever, chambers are having re-evaluate their retention plans and programs in the “new normal”.  Learn how to build and implement a proactive retention plan.

Presented by Kelle Marsalis, President/CEO, Plano TX Chamber of Commerce


Non-Dues Revenue in the New Normal

Programs and events require resources of money, staff, and volunteers.  Chambers area having to reinvent how they are doing community events, luncheons, and networking events.  Learn about virtual sponsorships and other revenue sources. 

Presented by Jaime Henning, President/CEO, Greeley CO Area Chamber of Commerce 

Economic Development Essentials & Business Retention & Expansion

Learn best practices and discover tools to assist your chamber in growing your community’s economy. Uncover ways your chamber is already engaged in economic development.

Presented by Andrea Sitzes, President/CEO, Show Me Christian County MO


Jump Start / Re-Start – Creating Value and Relevance in Your Chamber

Relevance, value, ROI.  Hear from two executives who quickly identified and solved issues in their chambers.

Presented by Jennifer Conway, President/CEO, Broken Arrow Chamber of Commerce and Barby Myers, President/CEO, Claremore Area Chamber of Commerce


Leadership Programs

One of the most important roles a chamber can play in your community is developing future leaders.  In this interactive panel discussion, ideas will be shared on leadership formats, cost, marketing, and alumni that can enhance and implemented in your community.

Presented by Sherry Jordan, President/CEO, Edmond Chamber of Commerce; Rich Cantillon, President/CEO, Ponca City Chamber of Commerce; Angela Wilson, President/CEO, Greater Muskogee Chamber of Commerce


Using Data to Measure Success

This session will relate to your inner geek!    This session will cover benchmarking, calculating retention rates, business attrition and prospective members, census and education data, and other types of relative data you need. 

Presented by Ruth Littlefield, Chief Results Officer, Littlefield Management Solutions


Presented by Chris Romer, President/CEO, Vail CO Valley Partnership


Telling Your Story and Building Your Brand

Discover ways your chamber can better tell the story of how it is the driving force behind your community’s successes, working with media, promoting your members, and staying on top of communications trends and best practices.

Presented by Josh Driskell, President/CEO, Jenks Chamber of Commerce


Using Video for Member Engagement

Learn how using video can increase engagement and value to your members.

Presented by Kelly Arnold, VP Marketing & Communications, Norman Chamber of Commerce


Chamber Trends, Threats and Opportunities

This final session will be interactive and ask the tough questions  – What is the future of membership organizations and resources?  Should you be concerned about political and social fragmentation and global impacts?  How will your chamber change to adapt to the new normal after COVID-19?  What leadership skills are needed to drive and lead your community, workers and your organization past the shutdown?